The EU's new Packaging and Packaging Waste Regulation (PPWR) aims to drastically cut packaging waste and boost the circular economy. Replacing a prior directive, it sets ambitious targets: reducing waste per capita, ensuring universal recyclability by 2030, and mandating recycled content in plastic packaging.
The PPWR also introduces reuse/refill targets, prohibits excessive packaging, standardizes labeling, strengthens Extended Producer Responsibility (EPR) with eco-modulated fees, and restricts hazardous substances like PFAS. Entering force in early 2025, it impacts all entities placing packaging on the EU market, with provisions gradually becoming applicable.
Helping organizations interpret the evolving Packaging and Packaging Waste Regulation (PPWR), navigate its staged rollout, and design customized compliance strategies.
Assessing current packaging designs against upcoming recyclability standards and recommending improvements to align with 2030 objectives.
Assisting in monitoring, validating, and reporting mandatory recycled content levels in plastic packaging.
Offering guidance on achieving reuse and refill goals for designated packaging types under new PPWR requirements.
Identifying ways to minimize unnecessary packaging volume and adhere to limits on empty space in packaged goods.
Providing expertise to ensure packaging labels meet new EU-wide recyclability and disposal labeling requirements.
Advising on how PPWR affects current Extended Producer Responsibility (EPR) programs, including adjustments related to recyclability-based eco- modulation fees.
Helping businesses detect and remove restricted chemicals (such as PFAS) from packaging in compliance with updated safety criteria.
Supporting accurate data gathering and submission through required digital systems to fulfill PPWR reporting obligations.
Enabling collaborative efforts with suppliers and customers to ensure full lifecycle PPWR compliance.
Delivering educational sessions and workshops to equip teams and partners with practical knowledge of PPWR’s regulatory impacts.
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